Leveraging LinkedIn

There is no question in anyone’s mind that LinkedIn, in today’s job market, is the vehicle both companies and recruiters use to find and screen candidates, as they relentlessly search for quality talent.  They are trying to find out what you are all about.  They they do this long before they email you or call you in for an interview.  In fact, somewhere in the world a company is probably screening you, right now, to determine if you have what they are seeking.  Simply placing a cut-and-paste version of your resume on LinkedIn doesn’t “cut” the mustard in today’s job market.   Most people don’t know what they don’t know.  This is especially true of LinkedIn.

Almost every executive job seeker has knowledge of LinkedIn.  However, their knowledge of how to use it to properly market and establish a personal branding strategy is less well understood or executed.  The truth is, most LinkedIn user profiles are nothing more than an uploaded resume which passes for a LinkedIn profile.  Nothing could be further from reality.

Be proactive. Discover what tactics work.  Manage your brand.  Like all of Fred’s books, this one is also a no nonsense approach to a complex subject that will guide you through Leveraging LinkedIn For Job Search Success.  This book presents all the facts and tactics you will need, in a step-by-step set of example-rich instructions to immediately improve your LinkedIn profile.  Free copies are available to all job seekers, through Stewart, Cooper & Coon.

Chapter 1

Frequently, I hear that question. Not long ago, a friend asked me, “Why should I bother with LinkedIn?” He wasn’t a technologically challenged individual, so I was surprised that he should ask. My answer was simple, “It is the top social networking site for job seekers.”

As Jeff Weiner, CEO of LinkedIn, explains it, “Post a full profile and get connected to the people you trust. Because if you’re connected to those people and you posted a profile, then when other people are searching for people, they might find you.”

With more than 600 million registered users–and adding two new members per second–the rate at which your network expands on LinkedIn can be truly amazing. A hundred strategic contacts could mean access to millions of people in a short amount of time.

Chapter 2

A well-written and complete LinkedIn profile is essential to maximizing LinkedIn’s benefits to your job search efforts. Profiles on LinkedIn are structured like a traditional résumé. The words you use to describe your work experience and education are used by LinkedIn as keywords. So by applying the correct terms in your profile, you can show up high in the search results.

Search results in LinkedIn are also based on your connections. So while it is important to make a lot of connections, you don’t want to spam people. (Don’t connect with people just for the sake of having a lot of connections. That’s like giving your business card to everyone at a party.)

Look at other LinkedIn profiles for folks who have your same job title. See what they’re including in their profile that is getting them ranked highly using LinkedIn’s search algorithm.

How can you find the profiles of individuals on LinkedIn who do what you do? Use a Google search as a fast way to retrieve similar profiles.