Table of Contents

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Copyright

7
Disclaimer and Legal Notices
7
9
Top 7 Reasons to Be on LinkedIn
11
Why LinkedIn Is Important for Your Job Search
14
17
Get Started
17
Take Action!
27
29
Importing Your Resume to Populate a Profile
30
Making Connections
31
Find Career Profiles Using Google
31
Edit/Enhance Your Profile
32
How to Have a Profile that Stands Out
34
Upload a Picture
37
Create Your Headline
38
Editing/Branding Your Headline
38
Writing Attention-Getting Headlines
39
Formulas for Writing an Effective LinkedIn Headline
41
Simple
41
What You Do
42
The Big Benefit
43
An Enthusiastic Testimonial
44
Years of Experience
46
LinkedIn Success Stories
47
Additional LinkedIn Headline Tips
49
Choose Skills
50
Describe Your Current and Past Positions
52
Additional Enhancements
53
Write Your Summary
53
Additional Summary Writing Tips
55
Upload Work Samples or Projects
58
Add Courses
60
Use this Checklist to Make Sure You
62
Haven’t Missed Anything
62
Most Important
62
Job Search Specific Activities
63
Take Action!
64
Keyword Basics
64
67
Changing Your Privacy Settings
67
Customizing Your LinkedIn URL
69
Advanced Privacy Settings
70
Choosing Communications Preferences
73
InMails and Introductions
75
Invitation Filtering
76
What to Do with Your LinkedIn Profile
78
81
Import Contacts
81
How to Import Contacts from Hotmail, Gmail, AOL, and Yahoo
82
How to Import Contacts from Other Email Applications
83
How to Search for Connections
86
Ways to Use Search Results
88
More about Introductions, InMails, and Invites
91
How to Use Introductions to Make Connections
91
How to Use Connect
93
How to Use InMails to Connect
95
Messages
95
How Make Inroads with Invites
96
Take Action!
96
99
Building Your Recommendation Base
100
The Recommendations Process
101
How to Handle Recommendations
107
Removing Recommendations
108
What to Do with Poor Recommendations
110
Leaving Recommendations
111
Formula for Writing LinkedIn Recommendations
111
Responding to Recommendations Requests
122
Final Thoughts on Recommendations
124
Take Action!
124
127
Conducting Company Searches
131
Follow Companies
134
Take Action!
135
137
Groups You May Like
140
143
Rich Media
143
Media Link Providers
143
Video Providers
144
Image Providers
144
Audio Providers
145
Presentations and Documents
145
Other
145
Take Action
147
149
Nurture Local Connections
150
Leverage More Out of Company Information
150
Search Companies by Skill Set
151
Get to Know Hiring Managers
151
Consider Startups
152
Check Out LinkedIn Labs
152
155
Don’t Dismiss LinkedIn as Something
155
Only for People Who Are Looking for a New Job.
155
Don’t “Set it and Forget It.”
155
Don’t Forget to Explore
155
the People Your Connections Know
156
Don’t Be a Wallflower
156
Don’t Be Selfish
156
Don’t Wait for Others to Find You
156
Don’t Forget to Check Out “LinkedIn Today”
157
Don’t Forget to Give Recommendations
157
Don’t Restrict Your LinkedIn Networking to Online Only
157
Don’t Try to Connect with People Indiscriminately
158
159
Interview Readiness
159
Social Media Management
159
Engaging Profile
160

About the Authors

161
Fred Coon
161
Susan Barens
162

Sources

165

Index

167
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