Can LinkedIn help me with my job search?

Can LinkedIn help me with my job search?

Absolutely! Every executive from all Fortune 500 companies are on LinkedIn as well as 350+ million registered users. That makes LinkedIn a powerful social media platform to make connections and find a multitude of opportunities. LinkedIn allows you to leverage the power of your network—the people you already know, and the people those people know— to help you connect to the person (or persons) who are in a position to offer you a job.

 LinkedIn has more benefits. You have the ability to identify, research, contact, follow up, engage, and maintain your contacts in one place. In a world where information overload is a constant threat, that’s a powerful organizational tool. No other platform has LinkedIn’s ability to facilitate business networking. Facebook is for fun. LinkedIn is for business.

Expressing quantifiable results on LinkedIn

Do 'homeruns' on your resume need to be in numbers like X number of dollars? For one of my resume entries, I asked my former boss and he said that the impact of the CRM system I implemented was impossible to quantify.

Excellent career coaching question!

Most often times, we have had a great accomplishment or outcome, yet not so easily documentable. I can try to get you to think about things in some different ways, which may yield some impactful, results-oriented language by throwing out these thought-provoking questions for you to think about. They are designed to bring up ideas about how to express your 'homerun' in the nest light possible:

  • What was the existing problem before the CRM system implemented?- What effect was this problem causing?
  • Why were YOU chosen to implement THIS CRM?
  • What problems was the implementation of this CRM supposed to fix?
  • What happened as a result of this implementation?
  • Did the implementation: create efficiencies/create or systematize a process/save time/save money/consolidate systems or processes/ease reporting capability/shrink time to close customer sales/allow larger sales or cross selling capability to customers/increase prospecting focus/free up time?
  • Was it on time and under budget? How did you put your unique 'touch' on the project and contribute to its success?
  • What other things happened after this CRM was implemented? Formal or informal recognition/asked to train users/asked to replicate system or process in other department/asked to integrate other departments unto using CRM, invited to another project based on success of this implementation.

There are many questions you can ask yourself to tell the story of the CMR implementation. Your answers, however, may not be "hard numbers". Projections are OK, Estimations are OK. Ancillary wins and impact are fair game here. Tell the story in a way that is most clear, impactful, and accurate. No truth stretching needed...sometimes we just can't quantify something and yet its impact can be immeasurable. this sounds like an important 'win', so be sure to use relevant keywords and action verbs when talking about it and congrats!


Regarding the icon that appears when an SCC WebFolio is linked

I have been trying (unsuccessfully) to place my SCC Web Folio into my LinkedIn page. I copy the URL but every time I paste it all that appears is the pie chart that is on the front of my web folio. Is this a LInkedIn glitch or something I / we can control?

You are not alone!

There is an apparent ‘glitch’ in LInkedIn’s system. I see this on any client who links their WebFolio or other multi-paged website. The link presents with the photo of a randomly selected image from said website and, upon clicking on said image, moves user to a page where they need to click “read the original" in order to get to the actual site.

I have a link to my company’s website in my own LinkedIn profile summary and the same exact thing occurs. http://www.linkedin.com/in/kellyawelch

I researched this online and found the exact same information and nothing new to report- LinkedIn just refers to this weirdness as their ‘process’.  I see that others, too, have wondered about (how to avoid the) “link to original” and how to change the icon photo that appears automatically upon adding a link. Unfortunately, LI doesn't offer this functionality. 

However, two workarounds I just thought of:

  1. You can put your WebFolio as a link in your contact info under “edit contact info”, “websites.” Doing this takes the user exactly to the first page of the WebFolio. 
  2. Additionally, you can indicate your link itself in the Summary section and say a few words about it and then folks can click on it from there. This link will not be “clickable" though.

How to add a link to your SCC WebFolio

I want to add a link to my SCC web folio. Where and how do I do this?

To add your web folio as a link in your Summary, go to:

1. Edit Profile mode

2. Once viewing your Summary section, on the right, next to the ‘pen', and “Edit”, hover over the drop down to "Add Link".

3. Remember to customize the name of your link using key words.


LinkedIn profile ‘updates’

How long do updates to my LinkedIn profile stay in my 'recent activity' feed?

There are some specifics regarding update visibility that don't make this a simple answer. So, I consulted LinkedIn's own FAQ section and have provided their response below.

How long do my updates remain on my Recent Activity page?

While the majority of your updates appear on your Recent Activity page for 14 days, this duration may vary depending on the type of activity. Below are select examples of activities and how long they will typically remain on your Recent Activity page.

  • Updates that you share - 30 days
  • Comments and likes on other member's updates - 14 days
  • Following and joining updates - 5 days
  • Recommendations and general profile updates - 14 days
  • Work anniversaries and recent position changes - 30 days
  • Profile photo changes - 60 days

Note: These time lengths may change as we (LinkedIn) continue to improve our product.

Protect / backup your profile

How can I protect my Profile or back it up?

Setting up your LinkedIn Profile and then enhancing takes a tremendous amount of time. There are two main ways you can save, or back up, your LinkedIn information. The first is to export your Profile as a PDF, and the second is to export your Connections. Both your Profile and Connections are the most important aspects of LinkedIn.

To export your Profile as a PDF:

  1. Click on your avatar at the top right corner.
  2. Next to Edit Your Profile, hover the mouse arrow over the dropdown arrow.
  3. Click Export to PDF.


You will now have a saved PDF of your Profile and all of the information in case of any unfortunate event that might delete your Profile.

To export your Connections:

  1. Click Connections on the menu bar.
  2. Click the Connections Settings icon at the right side of the page.Linkedin4
  3. Under Advanced Settings, click Export LinkedIn Connections.
  4. Export as Microsoft Outlook (.CSV file). This file type can then be opened in Outlook or Excel.

Optimizing your LinkedIn profile

How can I optimize my Profile?

There are several ways to optimize your Profile. Here's a few ways to enhance your Profile:

  • Rearrange the order of your Profile. Put the most important information first—possibly education or credentials or make your message the first thing others will see.
  • Share updates. Remember this is a professional social media site, so make sure the update is relevant to your career, industry or general business. You can mention a new skill, an accomplished project, or a recent conference. Once a day or every other day can be enough.
  • Add media. Include videos, photos, documents, test scores, podcasts. This can be extremely eye-catching on your Profile and engage visitors to further interact and be engaged with your Profile.
  • Recommendations. Give and receive recommendations. This is different than endorsements, which can be anonymous. Be selective about who you recommend. Make it someone you've worked with or seen firsthand about their successes. Also, thanks those that give you a recommendation, and if the accolade isn't accurate, ask to edit it.
  • Participate in Groups. Message group members, which you can do even if you're not connected. This can evolve into closer connections, but limit your groups to 50 max. Interact and ask questions. You can even lead your own group if you find a niche that needs one.

Staying “under the radar” on your LinkedIN profile

I need to be incognito while updating my profile!

As far as updating my LinkedIn profile, I have a bit of a constraint, as my CEO is part of my direct network and I know that he is monitoring my changes. I therefore want to use a gradual strategy to update my profile, as opposed to a big bang change. How can I do this without sending of big sirens?

Be sure to follow the directions in the 'LinkedIn Settings' webinar to learn how to make your profile invisible when you work on it. Look at pages 5 and 6 of the handouts at ‘Profile Visibility’ and I tell you how to change your profile’s visibility according to your search strategy. This includes taking your activity out of your connections’ feed.

This is a situation where I ask you to use your own judgment. If you do sales or some form of business development or client service, your response is easy as to why you want to flesh out your profile- more visibility for your company! Most roles can be couched in a similar way.

You can make small changes a little at a time, again, just make sure no one can see your activity feed. However, this won't change things if your boss periodically looks at your LinkedIn profile- he will still notice changes if he has been tracking closely. Bottom line is you need to be comfortable. Its 'social' media, and there aren't too many dark curtains to hide behind. Besides, you need to be prepared to meet your next great opportunity!

The “voice” of your LinkedIn profile

Should I write my LinkedIn profile in the first, second, or third person voice?

have read different LinkedIn profiles, and there doesn't seem to be consistency on the "voice" in which the profiles are written. What's the rule?

You get to make the rule! Here are your choices:

I say to people that LinkedIn is a more 'personal-professional' presentation of yourself. That is, it is more life a conversation than part of a dossier. Therefore, where you would not want to use the "I" (first person singular) voice on your resume, it is entirely common to use it on LinkedIn, for a more autobiographical tone. It's like you are talking directly to your reader about yourself.

The second person uses the pronouns “you,” “your,” and “yours.” In this voice, you engage your reader directly, and this voice is more likely to be used in profiles wherein the subject wants to inquire of his audience. Second person is often appropriate for e-mail messages, presentations, and business and technical writing

Sometimes it is most appropriate to have your profile written in the third person (a more formal voice, full of the first name of the subject, and pronouns like, "he/she/it".) Often used in biographies.

Be sure to keep the "voice" consistent throughout your profile and you won't go wrong.

Your “LinkedIn voice”

How do I write my LinkedIn profile so it sounds like ME?

Some of the LinkedIn profiles that I have seen seem self-indulgent. I couldn't share that format with colleagues and keep a straight face. Others take a conversational tone but they seem so wordy they go against everything I've ever learned about business writing. What is right? 

The most important thing to remember is that your LinkedIn profile is an authentic reflection of you. Your profile should be unlike any other, just as you are a unique individual. Using keywords and accomplishments, your "what" should shine according to your experience. The "how" of what you do is what distinguishes you from similarly experienced and credentialed individuals. Both of these are extremely important in creating an impactful profile. The bottom line is you need to feel comfortable and proud of how you represent yourself. There is no right or wrong style here! Although writing in the third or second person voice referring to self in third person or by a formal title) is considered "too formal" and "not conversational enough" for LinkedIn. Stick with the first person/"I" voice.