About the Authors


Fred Coon
Fred CoonCEO Stewart, Cooper & Coon

Fred Coon is Chief Executive Officer of Stewart, Cooper & Coon. He has advised thousands of executives on their job search campaigns. He is quoted in Forbes, U.S. News & World Report, Money Magazine, Inc. Magazine, Success Magazine, The Wall Street Journal, and other national publications. He appears on affiliate stations of ABC, NBC, and CBS as an expert on the job and employment market. His SC&C Career Advice Blog is viewed over 15,000 times monthly. Fred is in the top 1% of users on LinkedIn with nearly 30,000 first level connections.

He was on the senior team responsible for two different companies, in two different industries, achieving multiple listings in Inc. Magazine’s top 500 fastest growing companies in America. His career includes private sector executive roles in small to mid-cap companies and executive advisory roles in two State Governments.

He is a Licensed Employment Agent, a Nationally Certified Job and Career Transition Coach, a Behavioral Consultant and a Certified Disc Administrator. Mr. Coon is a member of the Arizona Technology Council – Policy Advisory Committee, and the National Workforce Business Intelligence Board.

His first best-selling career book, Ready Aim Hired – Second Edition, was selected as a textbook for the Strategic Career Management course at the Daniels College of Business Graduate School, University of Denver. He was also the first appointed Virtual Executive Mentor for Graduate and Undergraduate students at Daniels, as well. Ready Aim Hired is used by several Universities throughout the United States.

Fred’s second best-selling book, Leveraging LinkedIn For Job Search Success, co-authored with Susan Barens, is a seminal work on how to use LinkedIn to be “found” by recruiters and corporations seeking good talent. He was a contributing author to the book, Business Model You, by Tim Clark, which is currently printed in seven languages.

His newest book, It’s EQ, Not IQ, co-authored with Ron Venckus, will be released by the publisher January, 2016. It is directed to managers who wish they could hire people that are a better “fit” for their teams and companies. The book takes a manager, step-by-step, through the process of using behavioral interviewing to accomplish this. He and his co-author, Ron Venckus, have spent nearly 10 years researching and perfecting these questions for managers to use when hiring new employees.

In mid-2016, he will release a book specifically directed to women and men who are leaving the Armed Forces of the United States and who wish to know how to make a personally and financially meaningful transition to private sector employment. He lectures and conducts hand-on workshops throughout United States at for numerous educational, professional, business and management conferences.

Susan Barens
Susan Barens
Recognizing the different needs and goals of executives, Susan offers a 25-year background in career management, leadership development, strategic communications, and human resources. She uses a strategic, yet personal approach to uncovering a client’s unique experiences, themes, and brand, and formulating actionable career marketing strategies. Positioning herself as a partner and advocate, Susan provides tools and tactics that not only demystify the search and placement processes, but help clients advance or transition in an increasingly competitive, technically complex environment.

Prior to joining Stewart, Cooper & Coon, Susan was a corporate communications, engagement, and media relations strategist for a Fortune 250 energy company. She previously led a career management firm specializing in executive coaching, assessment, outplacement, and marketing communications.

After delivering one success story after another, Susan’s clients call her a “difference maker.” Coaching across a wide spectrum of industries, she is referred to as a “go to” advisor among clients that include Fortune 500 executives, academic professors, and military and government leaders within the Department of Defense, Pentagon, Intelligence Community, and the White House.

In addition to holding a bachelor’s degree in history from Ursuline College, Susan is completing a master’s degree in strategic intelligence at Mercyhurst University. Susan is an active member and contributor to industry-related associations, popular book publications, and mainstream newspapers and websites.

She is a credentialed Global Career Development Facilitator (GCDF), Certified Professional Résumé Writer (CPRW), International Job & Career Transition Coach (IJCTC), and a Master Federal Career Coach & Trainer (MFCCT).

Kelly Sicina
Kelly SicinaWebinar Host
Kelly Sicina has been in the ‘people’ field for more than 20 years. Her background combines personal branding and corporate human resources expertise plus best-in-class certifications. Kelly’s clients benefit by maximizing their strengths, understanding their unique value, and attracting the opportunities they deserve throughout their careers. She helps clients to “Use what they’ve got to get what they want” in an authentic and sustainable way.

Kelly’s corporate career encompasses more than 14 years of success in Human Resources for Fortune 500 firms. She possesses core competencies in coaching, recruiting, talent management, leadership development, employer branding, and as an HR Business Partner. Kelly also spent time as an Executive Coach and facilitator for a global leader in corporate outplacement. In 2008, she leveraged this rich foundational experience by launched her own firm. Working with universities, corporations, and individuals, Kelly is known for applying personal branding techniques in coaching career successes and developing impressive branded career marketing materials. Additionally, she has worked with hundreds of professionals to teach them to utilize LinkedIn as a vital career development tool and authentically establish their online presence. From developing their personal brand through landing a new job, Kelly’s clients appreciate the vast array of relevant knowledge she brings as a career advancement partner.

Education: MA, Human Resource Management, and BA, Communications and English
Certifications: Global Professional in Human Resources (GPHR), Associate Certified Coach, (ACC), Leadership and Talent Management Coach (CLTMC), Career Coach (CCMC), Certified Personal Brand Strategist (CPBS), Online Identity Strategist (COIS), and as a professional résumé writer (CPRW).
Her work is featured in the eye opening, “must have”, book, Personal Branding for Dummies. Other publications include Step by Step Coverletters, Jist, 2012, and Step by Step Resumes, Jist, 2010. In addition, she has enjoyed presenting across many venues and media, radio being her favorite.
On the personal side, Kelly is very passionate about health and fitness, and especially enjoys TRX classes. She loves to cook, and can make a gourmet meal out of ‘whatever is on hand’. She has a great time engaging students in the classrooms of her two young sons on most any topic. Originally from New Jersey, Kelly currently resides in Cary, North Carolina.