A well-written and complete LinkedIn profile is essential to maximizing LinkedIn’s benefits to your job search efforts. Profiles on LinkedIn are structured like a traditional résumé. The words you use to describe your work experience and education are used by LinkedIn as keywords. So by applying the correct terms in your profile, you can show up high in the search results.

Search results in LinkedIn are also based on your connections. So while it is important to make a lot of connections, you don’t want to spam people. (Don’t connect with people just for the sake of having a lot of connections. That’s like giving your business card to everyone at a party.)

Look at other LinkedIn profiles for folks who have your same job title. See what they’re including in their profile that is getting them ranked highly using LinkedIn’s search algorithm.

How can you find the profiles of individuals on LinkedIn who do what you do? Use a Google search as a fast way to retrieve similar profiles.

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